The beginning of October this year marked a significant event for Ukraine’s agricultural sector. Glendeal became the first Ukrainian agro-marketplace to participate in the international exhibition ANUGA. This event sets the direction for the development of the food industry, demonstrates sector innovations, and facilitates the building of international partnerships.
Glendeal’s participation in ANUGA could become a serious impetus for the development of the digital agricultural ecosystem in our country and the expansion of agricultural export.
Table of Contents
ANUGA: The World’s Leading Food Exhibition
ANUGA is the largest international trade fair for food and beverages, gathering thousands of companies from hundreds of countries worldwide. The event’s scale is evidenced by the statistics:
- Over 8,000 exhibitors from 110 countries;
- Various thematic areas (from Fine Food to Organic);
- Over 145,000 visitors from 190+ countries.
The exhibition takes place at the Koelnmesse pavilion in Cologne, Germany, resulting in the formation of leading trends across various segments of the food industry, the development of international relations, the opening of new sales markets, and the implementation of agricultural innovations.
Glendeal: A Digital Bridge Between Ukraine and the Global Agro-Market
The Ukrainian agricultural sector was represented at the exhibition by Glendeal – the country’s first agro-marketplace, created for the convenient and efficient export of agricultural products.
The platform connects Ukrainian producers with international buyers, helping them find reliable partners for wholesale deliveries. Additionally, Glendeal offers comprehensive support—from calculating logistics and drawing up contracts to finding a buyer for rejected cargo and other services that simplify entry into foreign markets.
At the exhibition, the Glendeal stand showcased the platform’s capabilities and offered the opportunity to:
- Review success stories of uniting farmers, service providers, and traders within a single ecosystem;
- Discuss the prospects of introducing Ukrainian companies to the global agricultural market;
- Register on the platform to find suppliers of agricultural products from Ukraine.
Glendeal’s mission is to unite participants in the agricultural sector from around the world, developing agrotechnologies and creating a space for transparent and secure cooperation. At the exhibition, the company demonstrated how innovative solutions can connect Ukrainian producers with global partners, opening new horizons for agribusiness.
What Does Glendeal’s Participation at ANUGA Give Ukrainian Farmers?
Participation in international events opens new opportunities not only for the development of the agro-marketplace itself but also for Ukrainian farmers, producers, traders, and brokers. Such events contribute to establishing partnerships, expanding export directions, and strengthening Ukraine’s position in the global agricultural market. This creates a positive image for domestic companies in the eyes of buyers worldwide, which promotes:
- Development of farming;
- Expansion of sales markets;
- Increase in exports;
- Formation of an innovative agro-industry for the future.
Agricultural digitalization is not just a condition for the successful development of agribusiness in Ukraine, but a matter of its survival in conditions of fierce global competition. That is why the participation of Ukrainian companies in international exhibitions is crucial — it helps to understand modern industry trends, establish partnerships, and discover new sales markets.
The Glendeal agro-platform plays an important role in this process, helping Ukrainian producers find buyers for products of any volume while representing the Ukrainian agro-sector at leading global events, including the ANUGA exhibition.
